Chirag × SERHANT.
Position with purpose.
Launch with intention.
A considered disposition begins before a property reaches the market. Chirag builds the positioning, preparation, and launch plan around the asset, the market, and the owner's objectives.
The market position
Make the property easy to understand.
Strong positioning brings the asset's most relevant qualities into focus: use, access, income and occupancy where applicable, physical condition, likely buyer profile, timing, and potential upside.
Discuss your property
The disposition process
A deliberate path to market.
Position
Clarify the asset's story, the owner's priorities, the likely audience, and the strategy that will guide the work.
Prepare
Organize the property information and presentation details that deserve attention before the asset is introduced.
Launch
Bring the asset to market with coordinated messaging, media, timing, and a clear plan for qualified interest.
Negotiate
Evaluate interest in full context, communicate the tradeoffs, and work toward terms aligned with the owner's priorities.
Begin with a conversation
Shape the right plan for your disposition.
Tell Chirag what you are considering, what matters most, and where you need perspective before taking the next step.